Concern BMW AG plans to release a new brand of cars

According to unofficial reports, the German automobile concern BMW AG plans to start producing passenger cars under the new brand name in addition to company-owned brands BMW, Mini and Rolls-Royce. As Reuters reports with reference to the German media, launching a new brand can become part of a plan for future development of the company, which is to be released today, the leadership of BMW. Under this plan, in the coming years will be substantially improved performance in enterprises of concern due to the introduction of new technologies, however, no significant reductions in workforce are planned. The company does not intend to acquire from the American Ford brand Volvo. Official representatives of BMW does not comment. Recall that a net profit of Bayerische Motoren Werke AG (BMW) in the first half of 2007. decreased by 22,8% - to 1.34 billion euros compared with 1.74 billion euros received during the same period a year earlier. The company's revenue for the first half increased by 7,3% and amounted to 26.63 billion euros against 24.81 billion euros a year earlier, while pretax profit reached 1.92 billion euro and was lower than in the first half of 2006. That recorded for around 2.53 billion euros, 24.2%. BMW associates received financial results, in particular, with a decrease in profitability of key avtopodrazdeleniya. RBC.